Mercado de Semillas

A brand I built from scratch and still run: branding, UX, catalog, logistics and community. It's the living proof that I know what it takes to launch, grow and sustain a business — not just write code.

The storefront is Next.js 15 + React 19 + Tailwind + Zustand over a headless WordPress backend with a custom plugin I wrote, with payments through MercadoPago.

Lately it has become my lab for data-driven ecommerce: GTM and GA4 with standard ecommerce events (view_item, add_to_cart, begin_checkout, purchase, view_promotion), a seed-finder quiz with its own funnel analytics, a profitability report in the admin that crosses sales with product costs, a technical SEO overhaul against Search Console errors, and a Hot Sale engine that publishes and switches off discounts on a schedule.

I'm a seller licensed by INASE (Argentina's national seed institute), with an industrial-hemp license in process at ARICCAME — operator-level knowledge of the regulatory landscape, not just the tech.