02 · UNDER THE HOOD
Skala Ecommerce
Skala is the agency I started to take what I learned running my own store and building Desde EZE to other online shops, as a monthly service instead of a pile of recommendations.
1. The offer
The pitch is deliberately simple: your store already sells; we handle the growth work so you can run your business. You approve, we execute, and every month you get a plain-language report.
- →Ecommerce: funnel audit from home to checkout, product page and checkout fixes, speed and mobile.
- →SEO: technical audit, category architecture around search intent, monthly content and position tracking.
- →Analytics: GA and Meta Pixel set up or reviewed, a dashboard with the numbers that matter, a monthly report.
- →Content creation: a funnel-based strategy, an editorial calendar and publishing.
- →Engagement: post-purchase email and WhatsApp automations, basic segmentation and loyalty, repurchase tracking.
- →Promotions: a calendar of key dates, objectives per promotion, and results measured against what was expected.
2. Automatic Content
The flagship service connects a store's catalog — Tiendanube, WooCommerce, Shopify, Mercado Libre or even a spreadsheet — and publishes designed posts, stories and reels on its own, in the brand's colours, fonts and tone.
- →Triggers: new product, price drop shown with the old price struck through, low stock, and series for Hot Sale, Cyber Monday and Black Friday.
- →Approval before publishing, or full autopilot.
- →Tracked links on every piece, to measure what actually sells.
- →Three plans: Basic (posts and stories), Pro (adds reels and triggers) and Full (adds newsletter, WhatsApp community messages and a monthly 1:1 review).
3. The proof
The site shows Desde EZE as a live example of the engine in production, publishing every day on Instagram from its own data. Prospective clients can see the result, not just a promise.
4. The site itself
Built with Next.js 15, React 19, TypeScript and Tailwind, with SEO set up from the start: generated sitemap, canonical URLs, Open Graph images and JSON-LD for the organisation. Preview deployments are kept out of the index.
The main funnel is a diagnosis request form that posts to a webhook (Google Sheets, Zapier or Make), measured with a generate_lead event in GA4, along with clicks to WhatsApp, Instagram and email. The www domain is canonical and the Vercel domain redirects to it.